20 Off-the-Cuff Ways to Market and Advertise your Commercial Cleaning Business

We always talk about traditional inbound and outbound marketing ideas, like calling, emailing, website, networking, etc. But below are some we normally don't consider. It's a great way to shake things up and get seen in a crowded market:

1. Guerrilla Marketing: Create attention-grabbing stunts or unconventional displays in public spaces to spark curiosity about your cleaning business. 
2. Clean-Up Challenges: Organize community clean-up challenges and offer rewards or discounts to participants, generating positive publicity and showcasing your commitment to cleanliness.
3. Clean-O-Grams: Offer surprise clean-up services as gifts for special occasions like birthdays or anniversaries, creating memorable experiences for recipients.
4. Clean-Up Contests: Hold contests where customers can submit photos or videos of their messiest spaces, offering a free cleaning service to the winner and sharing the transformation on social media.
5. Green Cleaning Demonstrations: Host interactive workshops or demonstrations on eco-friendly cleaning techniques, highlighting your commitment to sustainability.
6. Sponsor Quirky Events: Sponsor or participate in offbeat events like unconventional sports competitions or quirky festivals, where you can showcase your brand in a unique and memorable way.
7. Cleaning-themed Podcast: Start a podcast that discusses cleaning tips, interview local businesses in your community, industry insights, and interviews with experts, positioning yourself as a go-to resource in the cleaning industry.
8. Cleaning Flash Mobs: Organize surprise cleaning flash mobs in public spaces, gathering a group of enthusiastic cleaners to tackle a specific area and draw attention to your business.
9. Adopt-a-Public Space: "Adopt" a public space in your community, such as a park or playground, and regularly organize volunteer cleaning events to create goodwill and establish your brand as a community contributor.
10. Cleaning Hacks E-book: Compile a collection of unique and time-saving cleaning hacks and offer it as a free downloadable e-book on your website, establishing your authority and providing value to your audience.
11. Cleaning-themed Social Media Filters: Develop custom augmented reality filters for platforms like Instagram or Snapchat that overlay cleaning-themed elements on users' faces or surroundings, encouraging them to share their cleaning adventures with your branded filters.
12. Dress up in superhero costumes while cleaning and promote your "Cleaning Heroes" service. 
13. Leave quirky and humorous cleaning tips on community bulletin boards, and add your brand to those sheets, complete with a logo and a way they can contact you. Offer a paid $$$ referral to those that share a particular QR code.
14. Partner with local pet groomers to offer a "Fur-Free Guarantee" cleaning service.
15. Develop a catchy jingle or song about your cleaning business and use it in advertisements.
16. Partner with local mom and pop pizza joints and place humorous cleaning-related ads on pizza box toppers.
17. Create a "Cleaning Bootcamp" for kids to learn cleaning skills while having fun.
18. Offer "Mystery Cleaning Packages" where clients receive surprise cleaning services tailored to their needs.
19. Create a "Cleaning Recipe Book" with tips and tricks for tackling different cleaning challenges.
20. Host a "Cleanest Office Contest" and award the winning business with a special cleaning package.